A+E Networks: Life, magnified

As the owner of entertainment brands as diverse as A&E, Lifetime, History, Viceland, FYI, Biography and the movie house A&E Studios, A+E Networks wanted a unifying brand platform that would elevate their army of documentary, drama and editorial talent above mere reality TV. We created Life, magnified: a commitment to brave storytelling rooted in audiences’ lived experience and real world passions, whatever the medium.

Agency: Sunshine Role: Creative, copywriter

Discover how we went in search of America to relaunch A+E’s flagship channel here.