City of Angels FC - BELIEVE IN THE UNDERDOG

City of Angels FC is a Los Angeles-based community soccer team currently playing in the third tier of the NPSL. But they have a bigger goal: to take the game back to the streets by challenging the pay-to-play structure of US soccer and making top class coaching available to everyone, for free. We created a compelling brand story and pitch materials that helped the club court an audience with global media and some of the biggest names in world sport.

Agency: Sunshine Role: Creative direction, concept, writer